Viacom-owned kids network Nickelodeon is launching a branded TV Everywhere iPad app.
A user authentication system will be used and, once verified as qualifying pay TV cusotmers, kids can watch full episodes of current Nick shows.
Nick said the app will also be used as a testing ground for new original content.
At launch the app is only available in the US and only for iPad. It will be free of charge. A preschool, Nick Jr. version will follow later in the year.
“The Nick App creates a new platform unlike anything else available to kids today,” said Steve Youngwood, executive VP and general manager, Digital, Nickelodeon Group. “The Nick App is the one place where kids can watch and play Nickelodeon and experience the complete fun and funny of our brand, wherever and whenever they want.”