Former Channel 5 programming boss Jeff Ford has been recruited as head of content for Ireland’s largest commercial broadcaster TV3.
Ford left Channel 5 late last year and was subsequently replaced by Ben Frow.
He will now join the broadcaster that Frow left, albeit in an expanded role to that of his predecessor.
He will oversee programming at the core TV3 channel as well as its digital sister service 3e.
Ford is well known for his eye-catching US acquisitions including CSI and Law & Order during his first stint at Channel 5, and Desperate Housewives and Ugly Betty when he was director of acquisitions at Channel 4.
His last acquisitions at Channel 5 included Dallas, and The Walking Dead.