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Astro orders Malaysian version of Endemol’s Fear Factor
Malaysian broadcaster Astro Ria has ordered a local version of Endemol format Fear Factor.
This comes ahead of MIPCOM, where Endemol will be shopping the format.
Fear Factor was previously produced in Asia in 2009 and marks its comeback in the region. The network has ordered a 13 part series to be produced by Endemol Malaysia Entertainment Group in conjunction with Endemol South Africa.
The broadcaster has also ordered a second season of gameshow The Money Drop. It will produce a 26-part season.
Arjen van Mierlo, CEO of Endemol Asia said: “Fear Factor and The Money Drop are among the biggest hits created by Endemol and we’re delighted to have them in peak time slots on a leading regional broadcast such as Astro. I’m especially pleased to sign these deals ahead of MIPCOM, where both shows continue to be among our market highlights.”