Japan’s TBS acquires Venevision novela

Japanese broadcaster TBS has acquired Venevision International’s latest novela Eva Luna. This marks a significant development as one of the most high profile Asian broadcasters to move into the novela business.

The network will launch Eva Luna, which is produced inhouse by the Venezuelan company, later this month, dubbed into Japanese. It will air it on its pay TV channel as well as streaming on its video-on-demand service.

Eva Luna, which stars Blanca Soto and Guy Ecker, is a modern love story set in Los Angeles that tells the story of young woman who falls in love with a widower before attracting the attention of his best friend. It was written by Leonardo Padron and adapted by Alex Hadad.

“After conquering most of the regions of the world, Eva Luna now becomes the first Latin telenovela to be broadcasted by TBS in its distinguished 60-year history,” said Cesar Diaz, VP, sales, Venevision International. “This is not only an accomplishment for the highly-successful novela, it represents a major stride in the globalization of our products as we continue to make significant inroads in Asia thanks in great part to the quality and integrity of our productions.”