Finnish production company Aito Media has teamed with Danish producer Babyfoot to develop cross media reality series Like Me. The format will launch at MIPTV this weekend.
The series is a stripped reality format that sees contestants compete against each other from their own homes.
Babyfoot produces series including Gay Army and Big in Japan, while Aito is responsible for formats including Night Patrol and Undercover Massage.
“We are very happy with this creative partnership. Just like in Like Me we have created the show mainly via webcams. We have been in Finland and Babyfoot has been in Denmark,” said Aito CEO Ilkka Hynninen.