Viacom has concluded a deal with Amazon that will let the online retailer’s customers stream content from channels including MTV, Comedy Central, Nickelodeon, VH1, BET, CMT and Logo.
The agreement follows similar deals with other US majors including Sony and Warner Bros.
The deal means that Amazon’s premium customers, who pay US$79 a year for their Prime subscription, can access 15,000 episodes of content across devices including the Kindle Fire. Titles include Jersey Shore, The Hills and SpongeBob SquarePants.
Brad Beale, director of video content acquisition for Amazon said. “This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available. We now offer more than 15,000 movies and TV shows in Prime Instant Videos and are working hard to add even more great content.”