Dutch broadcaster RTL4 and Belgian broadcaster VTM are launching FremantleMedia’s latest talent format My Name Is…
The two networks are launching the series later this month after striking a deal with the RTL-owned producer and distributor.
The talent search format is a nationwide competition to find the best impersonator of pop stars including Elvis, Lady Gaga, Madonna, Michael Jackson and John Lennon.
Rob Clark, president, worldwide entertainment, FremantleMedia, said: “This is an exciting new entertainment format that has already had interest from other markets.”
FremantleMedia is bringing the format to MIPCOM for the first and hopes to close a number of additional deals with additional international broadcasters.