The Hub, the joint venture kids channel between Discovery Communications and toy manufacturer Hasbro, is to spend around US$20 million on its October 10 launch as it looks to skew younger than its rivals.
The channel has also announced a live action gameshow based on the popular boardgame Clue.
The network is eyeing a younger audience than its competitors, targeting kids aged between 6 and 12, as channels including Disney XD and Cartoon Network ramp up the amount of programming aimed at tweens and teenagers.
“Our competition is starting to age up,” chief executive Margaret Loesch told the Television Critics Association press tour.
The channel is also adding a gameshow version of Clue to its original series slate. The show, which will be produced by Hasbro Studios, will join series including GI Joe Renegades, My Little Pony Friendship is Magic as well as Pound Puppies.