Andy Heyward back with new start-up, A Squared

Ex -DIC Entertainment boss Andy Heyward has got back into the kids TV business, founding a new production and distribution entity called A Squared Entertainment.

The company was at last month’s Licensing International Expo in Las Vegas. It describes itself as a “new children’s entertainment company dedicated to creating original family based intellectual property.”

Key staff include Heyward and his wife Amy Moynihan Heyward. Cynthia Modders, previously with Universal Studios Consumer Products Group, is also on board and is handling licensing and merchandising for the new company.

It is understood that the company will unveil a major partnership, with an as-yet-unnamed partner, later this month and at that point Heyward will talk in more details about its direction and the properties it is developing.

Heyward started his career at Hanna-Barbera before running DIC for over 25 years. The company, which owns the rights to numerous iconic kids brands including Inspector Gadget, was sold to Cookie Jar last year.