Endemol, the international formats giant, is ramping up its push into telenovela production and distribution with launch of its first series.
The company is coproducing El Existo Sr. Pells (The Two Lives Of Mr Pells) with Underground Contenidos, creators of Dori Media’s hit novella La Lola. The 150x1hour comedy series will be distributed by Endemol and The Latin Flower Company, the new distribution company set up by Silvana D’Angelo, the former Telefe International and Dori Media exec, which will handle sales in Asia and some other territories.