Icflix strikes telco deal

Middle East and North Africa-focused SVOD player Icflix has inked a deal with Umniah Telecom, and its streaming service is now available to the Jordanian telco’s customers.

Umniah customers can activate Icflix via their mobile handsets. They will then be able to access the service on connected devices.

Icflix is programmed with a range of international movies and series as well as local content and Icflix’s growing roster of originals.

The SVOD service is making its own series and kids programming, and this week announced a move into original local movies.

Umniah is offering the service for 1JD (US$1.41) on a promotional basis until December 13.

“The strategic partnership is first of its kind in Jordan and will offer Umniah customers a value-for-money entertainment experience, allowing them to stream their favourite content through a simple subscription process straight from their mobile phone,” said Carlos Tibi, CEO and co-founder, Icflix.