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MTG rehires pay TV buyer

The Modern Times Group has hired Bun Beeseon as its vice president of pay TV and VOD acquisitions, a move that sees her return to the Scandi company, which announced the news this morning.

bun beesonBeeson had been at BBC Worldwide, where she was VP, global acquisitions, buying programming for its international channels, but left the commercial arm of the UK pubcaster over a year ago, meaning she hasn’t joined directly from the BBC.

She was at Worldwide for six years. Prior to that she was at MTG for four years, latterly as head of acquisitions of pay TV programming for Scandinavia and Eastern Europe. She has also been a buyer for Comedy Central.

Having rejoined MTG, Beeson will oversee acquisitions for the Viasat movies and series channels as well as its growing SVOD service Viaplay, and its recently-launched free counterpart ViaFree.

She will report to Vanda Rapti, senior VP of programming acquisitions.

“It is exciting to welcome Bun back to this newly enlarged role working across all of our territories with our pay TV channels and on-demand services,” said Jakob Mejlhede, MTG’s executive VP of programming and content development.

“We are buying more content for more windows than ever before, so attracting super skilled and experienced professionals like Bun to lead the deal-making with existing and future content producers and distributors around the world is essential.”

Beeson added: “I know the [MTG] people, and the products well and am looking forward to further expanding MTG’s acquisition of the best content for its customers, and optimising rights utilisation across the Group’s platforms and territories.

“This is a unique opportunity given the range of MTG’s offering, which is leading the way in the industry as video consumption moves online, on mobile and on demand.”