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ZenithOptimedia
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Ad revenues to grow despite uncertainty
The global advertising market will grow at decent rate in the next few years despite…
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Fox makes Brace of hires from Twitter
Fox Networks Group has moved a senior executive to lead its digital sales operation in…
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Brexit fails to dampen TV ad revs
Global ad revenues are set to grow healthily this year, despite pre-Brexit fears that the…
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Mobile taking over for online video
Mobile devices will become the main platform for online video viewing this year, according to…
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Traditional TV viewing ‘on the decline’
The average amount of time people spend watching TV on a TV set will decline…
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Brexit ‘poses £1bn threat’ to UK ads
Exiting the European Union could cost the UK £1 billion (US$1.5 billion) in lost advertising…
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Google pulls away from Disney as largest media owner
Google remains the biggest media owner in the world and has extended its lead over…
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Internet advertising ‘to overtake TV’
Television will fall away as the dominant advertising medium in 2018 with the internet becoming…
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Online TV will ‘overtake linear’ in 2016
Linear TV viewing around the world will peak this year and online viewing will take…
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Internet advertising overtaking TV
Internet ad spend is eclipsing that of traditional TV in an increasing number of key…
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Traditional TV viewing declining
Overall media consumption will increase around the world this year, but the average time spent…
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TV features heavily in top media firms list
Media agency ZenithOptimedia has ranked the world’s top media owners, with Disney, Comcast, Fox and…
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Ad spend rising, but Russia and China temper growth
Global ad spend will continue to grow in the next couple of years, but at…
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Strong ad growth forecast
The global advertising market will grow strongly through the rest of the year with television…
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TV advertising losing market share to internet
TV continues to take the largest share of TV advertising revenue by medium, but the…
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Global ad spend growing, but TV will plateau
Global advertising revenues will enjoy their strongest growth in a decade between 2013 and 2016…
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Euro recovery drives positive ad revenue forecast
Europe’s economic recovery is spurring a global uptick in advertising revenues according to new research….
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TV holds firm, but Euro ad spend recovery ‘postponed’
The expected recovery in advertising revenues across the eurozone will not materialise this year and…
1 min read
TV advertising outlook brightens but UK, France and Canada slide
The mature markets of North America, Western Europe and Japan, which have been buffeted by…