Exclusive: Michael Schmidt’s TV-Scout partners with trend predictor Vault AI
Audience insight service Vault AI and engagement tracking firm TV-Scout have struck a deal that will see the companies expand their predictive audience tools. Vault’s initial focus will be to use data from TV-Scout to deliver models for unscripted content, predicting elements such as viewer demand, demographics and targeted positioning statements. Vault was founded in 2017 and has […]