Strategy Analytics

Global SVOD subs will hit 450 million in four years

The rise of subscription on-demand services seems unstoppable. The number of households worldwide that pay for streaming video services like Netflix and Amazon Video is due to rise to more than 450 million by 2022, according to Strategy Analytics. The research firm claims that the subscription video-on-demand figure currently stands at 250 million households around […]

HBO Now ‘tops Netflix for customer satisfaction’

HBO Now trumped its US SVOD rivals in most categories of a new customer satisfaction survey conducted by Strategy Analytics. The research firm found that HBO Now ranked highest for customer satisfaction in eleven of 14 categories against competition from Netflix, Hulu and Amazon Video. The 14 categories focused on three key areas: the number […]

UK public backs BBC licence fee

The UK public backs the annual licence fee to fund pubcaster the BBC, although many think the price is too high, new data shows. A new study from Strategy Analytics shows 71% of people in the UK rate the BBC as important and are satisfied with the service it provides. Older and wealthier respondents were […]

Netflix ‘still the benchmark’ despite falter

Netflix remains “the benchmark for its rivals” despite its poor second quarter financial results, according to analysts. Paolo Pescatore at CCS Insight said this was the case and that the streaming giant traditionally struggles in Q2 because of seasonal trends. He added that he expected “the outlook to remain challenging owing to competition, the 2016 Olympic Games and […]

‘Mobile video revenues to hit $25bn’

Worldwide mobile video revenues will reach US$25 billion by 2021, driven by advertisers trying to reach smartphone and tablet users, according to Strategy Analytics. The research firm’s ‘Global Mobile Video Forecast: 2010-2021’ report claims that the number of people accessing video via mobile devices will more than double to 2 billion by the end of […]

US streaming market ‘approaching saturation’

The US video streaming market is showing the first signs that it is “approaching saturation”, according to a new forecast by Strategy Analytics. The research firm claims that the dollar increase in spend by US consumers on services like Netflix, Amazon Prime and Hulu in 2016 will be lower than in 2015 – indicating the […]

UK online video spend set to overtake DVDs

UK consumers will spend more money on SVOD services and film and TV downloads than on buying and renting DVDs for the first time this year, according to Strategy Analytics. The research firm predicts that consumers in the UK will spend £1.3 billion on streaming and downloading in 2016 compared to £956 million on DVDs […]

Netflix passes 75 million users

Netflix passed the 75 million member mark on January 1 after adding more than 17 million users last year, according to its latest quarterly report. In a letter to shareholders, Narcos network Netflix said that it added a record 5.59 million members in the fourth quarter of 2015, exceeding its forecast of 5.15 million and […]

Amazon subs ‘more likely to use Netflix’

Amazon Prime subscribers in the US are more likely to use Netflix than Prime Instant Video to access video content, according to new research by Strategy Analytics. The report claims that 63% of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video. On a weekly basis, 44% […]

US pay TV numbers tipped to recover

The US pay TV market is set to return to growth in 2014 with subscriber numbers to climb slightly following a loss in 2013, according to new research by Strategy Analytics. The North American Digital Television Forecast: 1Q 2014 report claims that though the US pay TV market “has faced challenges for several years,” it […]