Principal Media


The virtually acceptable world of distribution online

Melanie Torres, Principal Media’s SVP of worldwide distribution, reflects on a year of working from home and the challenges it has presented for the global sales industry. It’s been over a year since I last attended a conference in person. It was NATPE in Miami, January 2020. After that, the bottom dropped out of the conference […]

LA-based Principal Media hires Gary Rosenson & GRB alum Melanie Torres

LA-based distributor Principal Media has named industry veteran Gary Rosenson as its CEO, while former GRB Entertainment and A+E Networks exec Melanie Torres has been appointed to oversee global sales. Rosenson most recently founded and ran GR Media Advisors and before that was president of global television at Playboy Enterprises, focused on distribution and marketing […]