BBCWW recruits Harry Potter exec for D2C

BBC Worldwide has brought in Anna Rafferty to develop its direct to consumer offerings. She will be digital marketing director at Worldwide, the commercial arm of UK pubcaster the BBC, joining from Pottermore, the Harry Potter business. Before that she ran Penguin Books’ digital division. In her new role Rafferty will work up Worldwide’s consumer […]

Former C4, Harry Potter exec to lead BinWeevils intn’l charge

Former Channel 4 and Harry Potter exec Rod Henwood is to run BinWeevils, the kids virtual world and digital service and will lead its charge into international markets Henwood invested in the kids company in 2009 and replaces fellow equity holder Richard Watney as CEO. The company said Watney will remain involved with its development. […]