Henwood invested in the kids company in 2009 and replaces fellow equity holder Richard Watney as CEO. The company said Watney will remain involved with its development.
At privately held company BinWeevils, Henwood is tasked with leading the digital service’s next phase of growth. The site currently has two million monthly users, mostly based in the UK. One focus will be extending the experience to new platforms and into new markets.
Henwood recently launched Pottermore, the interactive Harry Potter-based community site. He has also worked at Channel 4 where, as new business director, he launched the UK commercial broadcaster’s catch-up service 4oD. Prior to that he was managing director of Fox Kids UK.
Henwood said: “Online social worlds represent a safe and stimulating way to introduce kids to digital gameplay, within a moderated environment. We aim to build on our success to date by extending our service onto tablets and smartphones, as well as into International markets.”