NBCUniversal Cable Entertainment Lifestyle Networks


Wiggles arrive at Universal Kids & Treehouse

The US’s Universal Kids and Treehouse in Canada have bought rights to the latest series from Australian kids band The Wiggles. The separate multi-year licence deals hand NBCUniversal (NBCU)’s Universal Kids and Corus Entertainment’s Canuck cable channel, Treehouse, rights to range of Wiggles TV shows. The deals come ten months after ABC Commercial, the sales […]

NBCU rebrands Sprout as Universal Kids

US children’s channel Sprout has been renamed Universal Kids, though the brand remains as a daily programming block. Sprout parent NBCUniversal Cable Entertainment Lifestyle Networks has made the move after acquiring DreamWorks Animation last year. The new look network, aimed at 2-11s, will launch on September 9, with DreamWorks Animation Television shows such as All […]

NBCU takes on ID as Oxygen retools as crime net

NBCUniversal is repositioning female-focused US cable channel Oxygen as a crime-themed network, putting it in direct competition with Investigation Discovery. The new look network will target true crime-hungry female audiences, which are mainly served in the US by Discovery Communications’ thematic ID channel. The reposition comes after Oxygen expanded its ‘Crime Time’ block to four […]