Mirella Breda


Big Brother exec leaving Endemol Shine’s Initial

Long-serving Initial executive Nick Samwell-Smith is leaving the Big Brother prodco after almost twenty years. The company is part of the Endemol Shine Group, which confirmed Samwell-Smith’s exit and added creative director Mirella Breda will step up to managing director. Samwell-Smith joined Initial in 1997 and was upped to creative director in 2006, and then […]

Endemol poaches BBC commissioner

Producer and distributor Endemol has hired Mirella Breda to head up creative operations at its production company Initial. Breda joins from UK pubcaster the BBC where she was most recently executive editor, BBC Entertainment Commissioning, working on entertainment and fact ent formats for BBC One and BBC Two including Masterchef, Dragon’s Den and Initial-produced Total […]