Over 85% of US millennials subscribe to OTT, says Parks

More than 85% of millennials in US broadband houses subscribe to at least one over-the-top (OTT) video service from providers like Netflix or Amazon, according to Parks Associates. The research firm said that more than 25% of millennials subscribe to three or more OTT services and more than 50% subscribe to at least two. “Overall […]

We’re going on a millennials hunt

With Planet Earth II beating reality TV programmes to audiences – including those crucial, lucrative millennials – Emily Bright talks to natural history documentary producers and channels about how they’re attracting new audiences The BBC’s seminal natural history documentary Planet Earth II beat The X Factor in the UK Christmas ratings stake last year, even […]

Millenials shun traditional pay TV

Millennials are the group most likely to cut the cord, or to have never had a traditional pay TV subscription, a survey of 25,000 US consumers reveals. The GfK MRI survey shows that Millennials account for 43% of the cordless population in the US. It added that almost a third of Millennials have shunned pay […]

New cable channel buys international comedy drama

An Australian comedy drama will anchor the launch evening of Participant Media’s new US cable channel Pivot. Please Like Me, which is inspired by the awkward real-life experiences of Aussie comic Josh Thomas, will launch on the channels’ debut evening on August 1 with six back-to-back episodes at 8pm ET. The first episode of the […]