Kelly Bennett

TBI Weekly: Netflix regime change signals new opportunities for international

Netflix is the latest player to join in on an extensive executive overhaul out of the US that has seen major top-level regime changes at the likes of WarnerMedia and NBC. It was revealed this week that the global SVOD has lost three top lieutenants, with execs such as Erik Barmack, VP of international originals […]

Netflix’s CMO Kelly Bennett exits

Netflix’s chief marketing officer Kelly Bennett is to step down from the company after seven years in the role. Bennett joined Netflix in 2012 and has led the company’s marketing efforts as it went from 26m subscribers to 139m global members. He’s been instrumental in creating a campaign approach for Netflix’s original content, according to […]