Kantar Media

UK gov’t: streaming services up, piracy down

A “steep rise” in the use of streaming services like Netflix and Spotify has coincided with a decline in online copyright infringement, according to UK government research. The Intellectual Property Office-commissioned report claims that 52% of internet users now use streaming services to consumer content online and notes there has been a “small but significant” […]

Netherlands introducing online ratings system

A new rating system is being introduced in the Netherlands to measure viewing of TV and video content on online platforms. Stichting KijkOnderzoek (SKO), the industry body responsible for the reporting and monitoring of viewing behaviour in the Netherlands, has awarded the online ratings contract to Kantar Media and TNS NIPO and the first results […]

Antena tuned to Romanian TV

The Romanian TV market is ultra-competitive with numerous channels vying for ratings and a slice of the modest ad revenues available. Antena Group CEO Sorin Alexandrescu tells Stewart Clarke about his plan for the locally-owned broadcaster to overtake US-backed CME in the battle for eyeballs and about the challenges facing the country’s television sector. Seated […]

Kantar Media partners with Twitter for UK TV analytics

Kantar Media, a market research firm owned by ad giant WPP, has partnered with Twitter to develop a new suite of tools for TV planning and analytics in the UK. Kantar said it would combine social TV data from Twitter with its own audience research expertise to let broadcasters assess the performance of programmes, plan […]

UK ratings org to add VOD, catch-up services

UK ratings organisation BARB is to include online and catch-up services in its ratings reports by the end of this year. BARB will begin measuring catch-up viewership for services including BBC iPlayer, 4oD and ITV Player, providing an official measurement of audiences on these services for the first time. BARB has now appointed Kantar Media […]