Hasbro


DreamWorks, Hasbro merger off

DreamWorks Animation and toy giant Hasbro will not be merging at this stage, according to US reports. Hasbro’s share price nosedived more than $3 upon news it was in talks to acquire DreamWorks shares at US$35 each in order to create a merged entity, DreamWorks Hasbro, Deadline reported. Jeffrey Katzenberg’s DreamWorks – behind TV shows […]

DreamWorks plots Hasbro merger, Hearst JV

DreamWorks Animation is close to creating a kids and family entertainment giant through a merger with toy company Hasbro, according to Deadline. Further to that agreement, which could close at the end of the year, DreamWorks is reportedly looking to turn its MCN AwesomenessTV into a joint venture with entertainment publisher and channel investor Hearst. […]

Cartoon Network grabs Transformers after Hub switch

Cartoon Network has snapped up Transformers: Robots in Disguise after the Transformer franchise’s former home, The Hub, rebranded as Discovery Family. The new Hasbro Studios-produced animated show will be run exclusively on the Turner Broadcasting System-owned US cable channel. It has been slated for a debut on The Hub, but will now debut in the […]

The Hub rebrand confirmed as 3net winds down

The Hub will be rebranded as Discovery Family Channel, with Tom Cosgrove taking over as his 3net channel is wound down as a linear network. Changes at US cable channel The Hub will see Discovery paying US$64.4 million to increase its shareholding from 50% to 60%, and the network changing its name to Discovery Family […]

Margaret Loesch to exit Discovery kids network The Hub

Margaret Loesch is exiting her role as president and CEO of US children’s TV network The Hub, which Discovery Communications operates with toyco Hasbro. Loesch has been at the top of the cabsat network since its launch four years ago, but will step down when her contract finishes at the end of the year. She […]

Screen Hits launching pilots streaming service

Screen Hits is preparing to launch a new online service that will allow consumers to stream a selection of TV pilots from around the world. The company runs a B2B and a B2C online marketplace, allowing both buyers and consumers to screen content from international content companies. The Pilot Showcase will launch on July 1 […]

Kids go OTT

As the gamut of entertainment mediums for children grows ever wider, Andy Fry profiles how over-the-top programming services are adapting their offers to garner attention, and attract eyeballs, from kids of all ages. In the last five years, kids’ media consumption has changed beyond recognition in advanced economies. The advent of OTT and on-demand technology, […]

News brief: Hasbro renews Oz digital deal

Hasbro’s LA-based entertainment subsidiary Hasbro Studios has renewed a deal that allows Melborne firm Madmen Entertainment to sell shows including Transformers Prime in Australia and New Zealand. The deal also covers My Little Pony Friendship is Magic and includes digital platform and DVD distribution rights. “Madman has done an outstanding job for us and we […]

Bin Weevils buys Hasbro’s My Little Pony

Bin Weevils has acquired two seasons of animated series My Little Pony from Hasbro. The online kids world wants to expand its video-on-demand service and will make the show available on-demand in its Cinema Room. New episodes of the half-hour series will be uploaded every Friday and the show will be promoted with banners, billboard […]

FremantleMedia launching ‘first-of-its-kind’ kids app in the US

FremantleMedia is launching a first-of-its-kind iPad app in the US for the Wizards vs Aliens series that it distributes. FremantleMedia’s Kids & Family Entertainment unit is launching the app with tech firm Magic Ruby. The second screen iPad app will sync with the show unlocking additional content. There will also be interactive polls, quizzes and […]