DIC Entertainment


Strawberry Shortcake sold for $105m

American Greetings’ popular Strawberry Shortcake character has been sold for US$105 million. US-based Iconix Brand Group has acquired the franchise, which has spawned various animated TV series, and its related intangible assets for a cash lump sum. The 35-year-old Strawberry Shortcake brand was born out of greeting cards, and has grown a licensing and merchandise […]