Catherine Balsam-Schwaber

Mattel content chief exits for NBCU

Mattel chief content officer Catherine Balsam-Schwaber has moved to NBCUniversal (NBCU) in a move that appears to end Mattel’s ambitions in the original programming space. Last year, Mattel trumpeted its hire of Balsam-Schwaber to lead production division Mattel Creations at MIPTV, but she has now joined NBCU’s crafts-focused online portal Craftsy as general manager. “We […]

Mattel takes new Monster High to YouTube

Mattel’s new season of Monster High will debut on YouTube, the first time the toy company and producer has launched a show on the platform. The Adventures of The Ghoul Squad will be on YouTube and the YouTube Kids service, which is currently in 26 countries. The show, about a group of ghoulish friends, will be […]