Brothers with No Game

Trace elements – Sulty-Johnson’s sales strategy

Last week, urban culture-focused channels operator Trace announced a move into distribution, with former Lagardere Studios and France Télévisions sales exec Betty Sulty Johnson at the helm. Here, she outlines plans for the division   TBI: How big is the Trace catalogue? BSJ: Trace Content Distribution (TCD) is currently developing a premium catalogue of afro-urban […]