Bill Fisher

eMarketer: YouTube ‘close to saturation’ in the UK

More than 90% of digital video viewers in the UK regularly visit YouTube with the platform “close to saturation”, according to eMarketer. The research firm’s first YouTube forecast for the UK market said that 40.4 million people, or six out of 10 people in the UK, will watch video via the YouTube app or website […]

eMarketer: 63% of UK watches web video regularly

More than three-fifths of the UK population now consume online video on a regular basis, according to eMarketer. The research firm said that the number of people in the UK who watch streamed or downloaded digital video content via any device – at least once a month – this year stands at 41.3 million, or […]

UK web users gravitate to long-form video

Three quarters of UK internet users will watch digital video content, via any device, at least once per month during 2015, with long-form content proving most popular, according to eMarketer. The research firm claims that 74.9% of UK internet users and 59% of the total UK population will watch video monthly this year, up from […]