Betty Sulty-Johnson


Trace elements – Sulty-Johnson’s sales strategy

Last week, urban culture-focused channels operator Trace announced a move into distribution, with former Lagardere Studios and France Télévisions sales exec Betty Sulty Johnson at the helm. Here, she outlines plans for the division   TBI: How big is the Trace catalogue? BSJ: Trace Content Distribution (TCD) is currently developing a premium catalogue of afro-urban […]

Trace launches distribution arm

Afro-music and entertainment channels group Trace has launched a distribution division, which a former France Télévisions and Lagadère Studios exec will lead. Betty Sulty-Johnson is to run Trace Content Distribution (TCD) and is headed to MIPCOM to debut the unit. TCD has a catalogue of English- and French-language shows, including premium Afro-urban movies, concert shows, […]