‘SVOD stacking’ adds growth to subs market, says Ampere
The continued growth of the subscription video-on-demand market is being fuelled by ‘SVOD stacking’ as adoption among new customers slows, according to Ampere Analysis. The research firm claims that while Netflix is the dominant player in all but three markets surveyed, the service alone “simply isn’t enough” for many consumers, with service staking now the […]