Alterna’TV hires CEO in Euro channels push

Eutelsat Americas has appointed Aymeric Genty as CEO of its TV networks distribution subsidiary, Alterna’TV, as it looks to expand and make channels available in Europe, Africa, and Asia for the first time. Genty joined Alterna’TV this week from Eutelsat in Paris where he has worked as vice president of sales for France and French-speaking markets […]

News brief: Wellness cable channel extends to Colombia

A new wellness and well-being cable channel has launched on Colombian pay TV platform Movistar. already is already distributed on other platforms in Latin America after its parent, Alterna’TV, closed deals, and is now on the Telefonica-owned Spanish-speaking operator Movistar. Alterna’TV, which is a subsidiary of telecoms company Eutelsat Americas, launched last October. […]

Originals and English reshape US Hispanic TV

TV channels chasing US Hispanic viewers are programming an ever increasing amount of original content to win share among the young and increasingly affluent target demographic, reports Stewart Clarke. Eyeball-winning original programming and moves by some to programme English-language channels and content for the US Hispanic population are shaping the Latino and wider media sectors […]