Advertising


DAZN to introduce ads on its platform

Sports streaming operator DAZN is to introduce advertising on its platform as part of a company-wide revamp that will see existing media sales outfit Perform Media renamed DAZN Media and the launch of a new ‘amplification platform’ called DAZN+. DAZN plans to introduce sponsorship and advertising on its streaming platform for the first time as […]

GroupM downgrades UK TV advertising forecast

Advertising giant GroupM has downgraded its expectations for growth in the UK advertising market this year from the 7% predicted in October last year to 4.1% as a result of a significant drop in TV investment. GroupM still predicts a healthy level of growth in UK advertising for the year, with the overall spend expected […]

Internet advertising ‘to overtake TV’

Television will fall away as the dominant advertising medium in 2018 with the internet becoming the single largest category, according to media buying agency ZenithOptimedia. TV will account for 38% of all ad-spend in 2015, from a 2012 peak of 39.7%, but that will drop to 34.8% by 2018. TV will remain, however, a powerful […]

Ad spend rising, but Russia and China temper growth

Global ad spend will continue to grow in the next couple of years, but at a slower rate than previously expected, according to analysts. Media agency ZenithOptimedia measures worldwide ad sales and says that across all media , there will be 4.4% growth, taking the total to US$544 billion, in 2015. That will accelerate to […]

Pact embarks on Russia mission amid tension, ad ban fears

UK producers association Pact will go ahead with a three-day trip to Russia amid political tensions between the country and the West and concerns an upcoming advertising ban could impact channels’ programming plans. Pact enables its members connect with broadcasters and fellow production companies internationally with missions to trade fairs, including MIPCOM, and to countries […]

TV advertising losing market share to internet

TV continues to take the largest share of TV advertising revenue by medium, but the proportion it commands has peaked because of the speed of growth in Internet advertising, according to media buyer ZenithOptimedia. ZenithOptimedia says that TV share of the overall advertising market peaked last year when it accounted for 39.6% of all ad […]