After more than 35 years of operation, TBI is closing its doors and our website will no longer be updated daily. Thank you for all of your support.
US consumers warming to connected and 3D TV
Consumers in the US are registering a sharp increase in 3D TVs and, to a greater extent, connected sets, according to the latest research.
IHS polled consumers about their buying plans and 30.7% of those planning to buy a new TV in the year to June will choose an internet-connected set. That stacks against 18.1% in the corresponding period a year earlier.
The proportion planning to buy into 3D TV also grew, albeit at a smaller rate with 18.8% of those surveyed saying they will opt for 3D. That compares with 6.6% a year earlier.
“Features most commonly found on high-end TV models and bigger screen-size sets, like 3D and internet-connectivity, are becoming more important to U.S. consumers,” said Veronica Thayer, TV systems analyst at IHS. “But the appeal of 3D TV remains far lower than that of internet-enabled sets – often marketed as smart TVs.”
Other key purchase drivers include LCD technology but the biggest deciding factor among US consumers remains size.