Broadband TV users ‘more likely to cut the cord’
Adult broadband users with a smart TV are twice as likely as those with non-connected TVs to cancel their current pay-TV service, according to a new report from The Diffusion Group. The US study said that 8.8% of connected-TV users, versus just 3.5% of non-smart TV owners, said they were “highly inclined” to cancel their […]