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Buyers Briefing: Devi Noviana, RCTI (Indonesia)
By
Name: Devi Noviana
Title: head of international acquisitions
Ahead of the ATF market in Singapore, TBI spoke to key buyers in the region about their acquisitions strategy
Describe the profile of the channel for which you are buying?
RCTI’s target audience is Male/FemaleABC 5+ and most of our programming is general entertainment with local drama as its core.
What is the mix of acquired and original content?
The mix is 64% local in house and 36% acquired content. The percentage of foreign content on our channel is 24%.
In terms of acquisitions, which distributors do you work with?
We work with a few big US studios like Disney, Fox, Warner Bros. and NBCUniversal. We also collaborate with big content and format distributors like FremantleMedia, Shine and Keshet.
What have you acquired recently?
We launched Rising Star Indonesia this year. X Factor generated a good rating when we launched the show last year as did Masterchef Junior, which was launched this year.
When you buy a programme, do you acquire all rights, for example digital and SVOD as well as linear rights?
Yes, normally we require all rights.
Do you acquire local format rights, or just finished shows?
We mainly focus on formats, like Idol, MasterChef, X Factor and Rising Star (right).
Do you, for example, stock up on acquired shows at a certain time of year, or at a certain market such as ATF or MIPCOM?
When it comes to big format we normally plan it in advance – probably a year before – but for other easy and simple formats it will depend on our programming strategy.
What are you looking for at the moment in terms of acquired programmes?
We’re looking for any fresh content, it could be anything, a format, a series with a strong story that has a close relationship with local tastes or preferences, or a reality or quizshow.
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