YouTuber Brandon Baum launches prodco & preps chat show format

This Interview Will Self Destruct

YouTube celebrity Brandon Baum has launched a new UK-based production firm, with his first online chat show format in the works.

The 23-year old creator, better known as Brandon B, has launched Studio B to develop original digital-first formats and content for brands, which he will front.

The nascent prodco’s first original is This Interview Will Self Destruct, which sees celebrity guests being interviewed while facing “chaos” such as trap doors, wrestler invasions and set destruction.

A pilot episode featuring actor Tom Holland has already secured more than 150 million views across social platforms, with Jake Gyllenhall, rising US comedy star Jaboukie Young White and British rapper Aitch among those set to appear in the full season.

Studio B will operate from a 5,000 sq metre studio based in Mill Hill, with Baum working alongside a team of 12 in-house VFX artists, producers, writers, production designers and editors.

Prior to his social stardom, Baum previously worked as a camera operator at Sassy Films and with social media talent at Woody & Kleiny. He now has more then seven million followers on YouTube and TikTok.