Box To Box Films recruits former Vice Media distribution chief Bea Hegedus

Bea Hegedus (Source: Box To Box Films)

Drive To Survive producer Box To Box Films has hired former Vice Media Group distribution chief Bea Hegedus as chief commercial officer.

Hegedus joins the company in June, where she will oversee all commercial aspects of the company’s operations, including marketing, brand partnerships, diversifying revenue streams and driving business growth as well as heading up a new internal partnerships team.

She will report in to managing director Samantha Lawrence and work closely with co-founders James Gay-Rees and Paul Martin as part of the senior leadership team.

Hegedus exited Vice Media Group last month, following a restructuring of the embattled company’s senior ranks, having originally joined in July 2020 to lead its then-nascent global distribution and licensing strategy.

Prior to Vice, she was VP of global scripted content at ITV Studios and previously worked for Lionsgate.

News of Hegedus’ appointment comes just a week after Box To Box Films hired Shine TV and Studio Lambert alum Tom Hutchings as executive producer, and follows Bruin Capital’s minority investment in the indie earlier this year.

“We are thrilled Bea is joining us – her unparalleled focus on innovative commercial models, combined with her expertise across the ever-changing media landscape means that she is the perfect person to help Box To Box take advantage of the amazing opportunities that are presenting themselves,” said Lawrence.