Hungary’s TV2 & 1+1 Ukraine join ‘The 1% Club’

The 1% Club UK (Source: BBC Studios)

Hungary’s TV2 and 1+1 Ukraine have both licensed local versions of BBC Studios quiz format The 1% Club, with both shows to debut later this year.

These latest two deals are the first for the format in the CEE region and bring the total number of adaptations to 12 worldwide, following the recent licensing agreements with Greece’s Star Channel and TV Azteca in Mexico. TV2 will produce the Hungarian version of the format.

The show has already aired multiple series in France, Germany and Australia, with more markets set to debut this year including the US and Turkey.

The format recently launched in Spain on Antenna 3, while last month ITV in the UK extended its version of the show for a further two seasons.

US network Fox has also struck a deal with Amazon’s Prime Video to secure rights to the streamer’s upcoming version of the format.

The 1% Club sees 100 contestants begin every show – but to make it to the end and win the top prize of up to £100,000, contestants must correctly answer a question only 1% of the country would get right.

André Renaud, SVP, global format sales, BBC Studios, said: “In fewer than two months since we announced Greece as the milestone tenth territory to commission the format, I’m delighted that the format is now coming to Central and Eastern Europe with Hungary and Ukraine becoming the next countries to join The 1% Club.

“With a further two series of The 1% Club commissioned in the UK after stellar ratings, it’s clear that the format’s unique appeal extends to a  global audience.”

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