Peter Micelli’s Range Media eyes int’l growth after striking Liberty Global deal

Peter Micelli

Liberty Global is among companies taking a minority stake in Range Media Partners, which is looking to scale up its international operations.

The US-based firm, which is backed by A+E Networks, was launched by former CAA agent Peter Micelli in 2020, following his exit from Entertainment One.

It is now receiving additional investment from former All3Media owner Liberty Global, New York-based Wildcat Capital Management and family entertainment firm Playground Productions.

The company intends to use the undisclosed financial injection to grow its US operations and expand “in existing and new international territories”, while “supercharging organic growth along with new ventures & acquisitions…”

Range, which represents clients including Bradley Cooper, merged with La La Land prodco Automatik last year and has also launched Range Sports as it looks to acquire companies within media rights, athlete marketing and golfing.

Earlier this month its studio division hired Fremantle UK’s former CEO Simon Andreae to run the company’s unscripted production unit alongside founder Mark Herwick.

Micelli said: “We founded Range with the express intention to build a multi-vertical, full-service offering, one that extends beyond the traditional business of film & TV representation in order to catapult client careers and ambitions through the broader entertainment & media landscape as well as through technology and diversified ventures.

“We saw the dynamic changes happening, our clients were feeling them through the ripple effect, and we wanted to be more aggressive in how we could advantageously leverage those changes accordingly.”

The investor group was led by Forest Road Asset Management and accompanied by an investment from Playground Productions. Forest Road-owned ACF Investment Bank also advised the investor group and Greenberg Traurig served as its legal counsel.