BBC Studios Eniela Bella joins PBS Int’l for copros & sales

Eniela Bella

US-based PBS International has hired BBC Studios exec Eniela Bella to work across its coproductions and distribution efforts.

Bella becomes director of co-production finance & sales and will set strategy, forecasting and negotiations for co-financing of non-scripted projects with a focus on the French and German markets.

She will also manage existing client partnerships and expand production financing prospects, while also leading PBS’s sales efforts in Eastern Europe.

Bella was most recently sales manager for Central and Eastern Europe, Italy and the Middle East/North Africa at BBCS and before that held roles at Drive Media Rights, Twofour Group and Hat Trick Productions.

Tracy Beckett, commissioning editor for co-productions & acquisitions at PBS International, said: “[Bella’s] extensive experience and proven track record in sales and co-production financing make her the perfect fit for this role.”

Bella will be attending MIPTV in April for PBS International, which sells kids and factual shows including docs from PBS strands Nova, Frontline and Nature. It also operates six streaming channels outside of the US.