UK-based production-funding and distribution agency Drive has hired an exec from ITV Studios-owned Twofour Group to work across its sales.
Eniela Bella becomes senior sales executive at Drive, with a remit to oversee sales in France, Italy, Germany, Iberia and Latin America, reporting into company founders and co-MDs Lilla Hurst and Ben Barrett.
Bella was most recently VP of sales for EMEA, Latin America and Canada at Twofour Group, where she had been for almost eight years. She had responsibility for Twofour Rights’ catalogue of formats and unscripted programming across the regions, working on entertainment format This Time Next Year, The Real Marigold Hotel and What Would Your Kid Do?.
Prior to that, she worked for companies including Hat Trick Productions, Zodiak Rights and HIT Entertainment.
Barrett said: “Eniela is a very talented sales professional with lots of experience and a great track record in the formats and unscripted programming worlds. As we continue to expand, especially with wider format representation, we’re sure she will be a great asset to the Drive team and we can’t wait for her to begin her new role.”
Drive was launched seven years ago and has worked with companies including Oxford Films, October Films, Blink, yap films, Raw TV, Back2Back Productions and Lightbox, providing sales, funding and consultancy services.