Disney Branded TV ups veteran kids exec Danyel Mendoza to VP, networks strategy

Disney veteran Danyel Mendoza has been promoted to VP of programming strategy & content planning for Disney branded networks.

The longtime kids programming executive will work in her new role across Disney Channel, Disney Junior and Disney XD, expanding her current purview to oversee both linear and non-linear platforms.

Mendoza will work closely with the direct-to-consumer programming teams on bringing content from the branded networks on to streamers Disney+ and Hulu.

She will continue to report to Christian Drobnyk, EVP of programming for FX, National Geographic, Freeform & Disney Branded Television for Disney Entertainment Television’s News Groups & Networks.

Mendoza is a 27-year veteran of Disney who worked her way up from senior manager in broadcast services to serving as a director focused on multiplatform programming strategies for TV, VOD and YouTube.

Most recently, she served as the director of multiplatform programming strategy & content planning for Disney Channels and National Geographic where she was responsible for directing brand, content and platform strategies across non-linear for Disney’s kids television networks and worked on the relaunch of National Geographic kids YouTube.

“Danyel has exceptional expertise in our kid-targeted content, platforms and franchise business, and is a true team player working collaboratively across the company to develop, launch and grow key multiplatform priorities,” said Drobnyk.