London TV Screenings Insights: Jens Richter, CEO commercial & international, Fremantle

Nightsleeper (Source: Fremantle)

As buyers flock to the UK for London TV Screenings and BBC Studios Showcase this week, TBI talks to the bosses of more than 25 distribution companies to test the temperature of the global content industry and to find out how the next 12 months are shaping up.

In this latest installment we hear from Jens Richter, CEO of commercial & international at Fremantle, about the appeal of mainstream programming, accelerating growth in FAST and coproduction fever.

There are also lots of opportunities around windowing and, of course, accelerating growth in FAST

What three words would you use to describe the state of the TV/streaming industry as a whole right now?

State of reset

What three words would you use to describe the state of the distribution sector right now?

Need [the] sales agent.

What is the single biggest difference in the discussions you’re having with buyers today compared with 12 months ago?

Fremantle is a trusted and truly global partner – this is very attractive to buyers.

Jens Richter

How do you expect global streamer demands for rights to change in 2024 compared with 2023?

Traffic counts – the streamers are looking for mainstream programming with recognisable IP and talent.

Where does opportunity lie for you in 2024?

There are lots of opportunities for co-productions as well as local territory deals. There are also lots of opportunities around windowing and, of course, accelerating growth in FAST.

Tell us in no more than two sentences about the biggest problem facing the distribution industry and what needs to change so it can be overcome.

There is a disconnect between the inflation of budgets to make and finance shows, while platforms and broadcasters are having to act in a more cost-efficient way…

With fewer shows being commissioned, how are you securing your pipeline?

Fremantle has 11 international sales offices around the world, with local experts on the ground. This deep market knowledge and the relationships held, are invaluable and set us apart. We are also flexible and innovative in our models, with bespoke financing and co-pro capabilities.

Tell us about your top show at London Screenings & why we should buy it

We have amazing shows across all genres, but if I had to pick just one – Nightsleeper from Euston Films is a fast-paced action thriller series with great talent, which is sure to set paces running.