Narrative-owned UK kids channel Tiny Pop to go fully digital

Masha And The Bear

UK kids’ broadcast group Narrative Entertainment has announced plans to take pre-school channel Tiny Pop fully digital from 20 March 2024.

The move follows the launch of the channel on FAST platforms in September, with sister channel POP currently the number one ranking kids’ FAST channel on Samsung TV Plus, said the company, adding that Tiny Pop has been consistently being amongst the top three best performing kids’ channels on the service.

Tiny Pop is home to shows such as Cookie Monster’s Foodie Truck, Hello Kitty: Super Style! and Masha And The Bear, and is available for free on FAST platforms Samsung TV Plus, LG and Netgem, with the move creating further potential for digital expansion for the brand.

Tiny Pop will also continue to be available for free across all major TV platforms and mobile devices via the POP Player app, as well as hosting a range of pre-school and bridge content on YouTube.

The network has increased its share of kids’ commercial impacts YoY and now boasts 46% of kids’ commercial impacts overall, said the company.

Shifting its strategy for 2024, Narrative plans to focus on expanding its digital offering to cater to a younger, digital audience.

Francesca Newington, director, POP Channels, said, “Tiny Pop’s transition to fully digital kickstarts our 2024 strategy to focus specifically on the needs of our young audiences. With the rise in children aged 3 – 4 consuming content online, our expansion onto platforms such as FAST has provided us with new opportunities to evolve and adapt to provide viewers with free access to exciting content wherever and whenever they choose to watch. “