Max joins YouTube’s Primetime Channels in US, strikes Vodafone pact in Spain

The Last of Us (Source: WBD)

Warner Bros. Discovery (WBD)’s streamer Max has joined YouTube’s Primetime Channels in the US and is expanding its reach in Spain following a deal with Vodafone.

WBD said launching Max on Primetime Channels would make it easier for viewers to easily watch content from multiple streaming services without having to jump from app to app, while also managing their subscriptions all in one place.

Max subscribers also have access to news tier CNN Max and, included for a limited time, live video and on-demand content from the Bleacher Report (B/R) Sports Add-On.

The streamer will pffer access to shows including 2024 launches such as True Detective: Night Country, The Sympathizer, DC Studios’ The Penguin, The Regime and The Jinx – Part Two.

In related news, Vodafone España is to offer Max from its launch in Spain as part of a renewal of its agreement with the US studio.

Vodafone customers with HBO Max will be able to access Max from spring next year, with the service included in Vodafone’s Seriefans and Serielovers packs, as well as its Vodafone One Ilimitada Dúo Series and Vodafone One Hogar Ilimitable.

The new deal with WBD is for three years, up until the end of 2026.

HBO Max (and before it, HBO España) have been part of Vodafone’s TV offering in Spain since 2016, bringing shows such as House of the Dragon, The Last of Us and Succession to local audiences.