ITV Studios has optioned Something Special’s Korean celebrity format Battle In The Box for France, Australia, New Zealand, and Israel.
This latest deal for the format, created by Korea’s NMedia, comes hot on the heels of Fremantle’s multi-territory option last week, covering Denmark, Norway, Sweden, Finland, the Netherlands, Belgium, and Portugal. UKTV has also taken the format for Dave and UKTV Play.
Battle In The Box is a comedic competition and reality game show hybrid in which two celebrity pairs live in an empty box specially designed with movable walls.
With no home comforts, the celebrities must conquer physical and mental challenges in order to win special prizes and ever-coveted floorspace. Winning these challenges expands their living area while shrinking the losing team’s. Round the clock challenges with cameras watching their every move means each pair must strategize to expand their space and win.
Ella Umansky, VP of format acquisitions for ITV Studios, said: “We’re excited to be taking out such a fun, creative format alongside Something Special. It’s a simple but hilarious concept that translates everywhere. Celebrities are used to taking up space but Battle In The Box takes things right back to basics – they’ll have to earn every home comfort, including the floorspace.”