India’s JioCinema unveils kids & family offering with 3,000+ hours of shows

Peppa Pig

India’s JioCinema is launching a new ‘kids and family’ offering, which will be stocked with more than 3,000 hours of local and internationally acquired programming.

The Viacom18-owner platform will target kids of all ages, as well as families, with more than 100 cartoon brands and 300+ series and movies spanning DIY, comedy, adventure and action genres.

Content will be available in an array of Indian languages and ranges from Viacom18 shows such as Motu Patlu Rudra to the Harry Potter franchise and Peppa Pig.

Other IP available includes Transformers, Garfield, Tin Tin and Pokémon, as well as movies like Shrek and Kung Fu Panda.

“Our newly added Kids and Family category will unlock access to millions of families across India and enrich family consumption,” the comapny said, adding that it would feature “the best content from India and around the world”.