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Roku ramps up sports offering with docuseries ‘Fight Inc: Inside The UFC’
Roku has partnered with mixed martial arts organisation UFC to create a three-part docuseries about the sport.
Fight Inc: Inside The UFC will become available on The Roku Channel next year and will provide a behind-the-scenes look at pivotal moments during the organisation’s 30-year history.
The show is being produced by the UFC, whose CEO Dana White is exec producing alongside Craig Borsari, Chris Kartzmark, Mike Pacicco and Tucker Greene. Sean Boyle oversees the series on behalf of Roku Originals.
Joe Franzetta, head of sports at Roku Media, said: “As we expand our Roku Sports offering, we look forward to bringing millions of viewers the opportunity to discover unique and exclusive programming from their favorite professional sports teams and leagues both within The Roku Channel and through the integrated viewing experiences only available on the Roku platform.”
Roku has been ramping up its sports offering over the past 18 months with shows including NFL Draft: The Pick Is In and WWE Superstars of Tomorrow.