Argonon ups Rose Rock CEO Joe Weinstock to oversee US operations

Joe Weinstock

UK & US production group Argonon has appointed Rose Rock Entertainment CEO Joe Weinstock to the newly created role of chief executive for Argonon USA.

Weinstock’s current remit expands to encompass not only Rose Rock, but Leopard USA and all further group operations in the US, including acquisitions.

He will report in to Argonon’s global CEO, James Burstall, and will lead the group in the US as it seeks to scale up its operations with a core focus on the West Coast.

Burstall also becomes executive chair of Argonon USA, and will work closely with Weinstock to deliver on the group’s growth strategy.

Weinstock co-founded Rose Rock as a joint venture with Argonon last year and will continue to lead the production firm, working from offices in Oklahoma and Los Angeles.

He will also work closely in his new role with LA-based Leopard USA chief creative officer Lindsay Schwartz and recently appointed Argonon USA chief operating officer Steven McGovern. The group continues to operate from three US bases, with Weinstock also working with the New York team, where long-running HGTV series House Hunters International has its global production base.

Prior to Rose Rock, Weinstock was co-president at Wheelhouse Entertainment’s Spoke Studios, responsible for Becoming for Disney+, River Of No Return for Discovery, and Assembly Required for History Channel.

“We recently completed an extensive series of meetings with US networks and streamers and are encouraged that the American and global creative economy is stirring back to life, offering new opportunities for 2024 and beyond across our label,” said Weinstock.

“One of our key strategic aims is rapid expansion of our US business and Joe offers a unique pan-America perspective, based out of Oklahoma in the heart of the USA, but closely networked into commissioners and decision-makers on the West and East Coasts,” added Burstall.