Incendo promotes Effi Eustace to head up sales for the Americas

Effi Eustace

Incendo, the Canadian production and distribution company behind the Netflix series Versailles, has promoted Effi Eustace to SVP of sales for the Americas, with head of sales Gavin Tyler Reardon moving to the newly-launched Leading Distribution Partners (LDP).

Eustace will oversee Indendo’s sales catalogue in the region, as well as Quebecor Content’s French-language programming across all platforms. She will also work with Incendo’s development and production teams to accelerate the commissioning of its original development slate.

Eustace has been with Incendo for three years, previously serving as VP of sales and marketing. Prior to joining the company, she managed Twentieth Century Fox Television Distribution’s international marketing, publicity, and promotional efforts in 85 countries including the relationships of global brands and talent relations between the studio, network, and their production divisions across theatrical, linear, cable, and on-demand streaming platforms.

Reardon, meanwhile, has exited the firm to become president of global distribution at LDP, the nascent LA sales outfit set up by Howard Braunstein, Alexandre Coscas, Michael R. Goldstein and Ben C. Silverman, the producers behind Timeless Pictures and Howard Braunstein Films.

In addition to Eustace’s elevated role, Incendo is also in the process of recruiting a streaming and marketing executive to support Eustace and global business operations.

‘’With her long experience as a distribution and marketing executive both at Fox and Incendo, Effi will clearly bring new ideas and strong leadership to our Toronto based operations. Her worldwide network and knowledge of the industry will help accelerate the positioning of our films and series in the territory,” said Incendo COO Jean-Philippe Normandeau.